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1998
Shortly after its founding, a beautiful building at Wilhelminapark 20 in Utrecht was chosen as headquarters. From this location, Dialogic worked diligently on both very specific issues in the fields of broadband, ICT, new media or education, as well as more generic innovation research and policy advice for governments and businesses.
2003
A few years later, Dialogic had ten employees.
2006
Within eight years, Dialogic outgrew its stately office attire. By the end of 2006, the top two floors of the current building at Hooghiemstraplein were also occupied.
2007
Until this year, Dialogic was recognizable by its orange house style with 'eyes' on the cover. That year, the new house style was introduced, which to this day forms the identifiable basis of our end products: 'the flower' and 'the puzzle piece,' and 'Dialogic blue' make their entrance.
2010
Dialogic celebrates its 12.5-year anniversary in September at the Pastoefabriek in Utrecht.
Pim den Hertog, one of the founders and partners of Dialogic, obtains a PhD on the topic of service innovation.
2011
Christiaan Holland, one of the four founders, steps down as a partner and is henceforth associated with Dialogic as an associate. As a 'serial entrepreneur,' he has been guiding entrepreneurs and initiatives in the field of sustainable energy in the Arnhem region ever since.
2012
Reg Brennenraedts becomes the first non-founding partner, after a career at Dialogic that began as a junior researcher.
Dialogic introduces the Diadashboard – a (for its time) unique and innovative platform for (interactive) sharing of research results, which we still use and further develop to this day.
2013
Dialogic celebrates 15 years, and commemorates this in and around Malaga, Spain. Colleagues test their endurance in a bike ride and visit the Alhambra.
2014
After many years of service, Rob Bilderbeek steps down as a partner. Nowadays, he spends his newfound free time mainly on and around his rowboat.
2015
In 2015, Dialogic opens the DiaLab – a space for workshops and meetings, where shortly after the ICT Lab Utrecht will be established.
Matthijs Janssen, principal scientist at Dialogic, completes his PhD thesis entitled "Service Innovation in an Evolutionary Perspective."
2016
In collaboration with the ROC Midden Nederland, Dialogic opens the ICT Lab Utrecht at its DiaLab. Several student cohorts develop cases and proof of concepts there until the beginning of the COVID-19 pandemic. Some participants even join Dialogic afterward. Notably, from one of these projects, a startup emerges in the field of decentralized identity.
In 2016, after six years of service, Dialogic completely redesigns its website. The homepage highlights the issues Dialogic is engaged with. Additionally, there is a 'timeline' feature for following Dialogic via news and Twitter updates.
2017
Rudi Bekkers, an employee from the early days and still involved with Dialogic, is promoted to full professor at Eindhoven University of Technology.
2018
Dialogic celebrates 20 years in the Sicilian sun. Guided by host Welmoed and bus driver Pino, the Dialogicians get acquainted with the island and its inhabitants.
Sport plays a significant role in many colleagues' lives and Dialogic's outings. A running team from Dialogic participates, for instance, in the 2018 Utrecht Singelloop, where they emerge as the fastest company team in the five-kilometer race. Dialogic also partook in the 2017 edition, where the team narrowly missed the podium in the ten-kilometer race.
2020
In March 2020, the coronavirus mandated Dialogic, like the Netherlands, to work from home. The traditional year-end celebration took place twice in 'hubs' at colleagues' homes. In addition, various activities were organized, including an online cooking workshop with a professional chef. Despite the circumstances, Dialogic continued to grow and ended the year with 30 employees.
2022
Arthur Vankan and Tommy van der Vorst become new partners at Dialogic. They both started as juniors at Dialogic in 2012 and are excited to contribute to the further development of Dialogic.
In 2022, the COVID-19 pandemic was mostly over, and we slowly returned to our office. The first major joint activity was a group wadlopen trip to Schiermonnikoog.
2023
Dialogic celebrates 25 years with grandeur. The DiaLab is first completely renovated. In addition to the DiaLab, a new office wing is opened to accommodate a growing number of colleagues, despite the current hybrid working conditions.
At the end of 2023, Dialogic hosts a reception for all friends and family of Dialogicians.
A delegation of Dialogic colleagues swim, cycle, and run in the Utrecht Triathlon around the Strijkviertelplas. It is an intensely hot day, particularly challenging for the runners, yet we manage to secure fourth place in the corporate competition.
2024
In early 2024, Dialogic launches a new website, the one you are currently viewing. This marks the start of a revamp of our visual style, which will also be reflected in our reports and presentations.
2025
As of January 1, 2025, founder Sven Maltha steps back from the daily management of Dialogic. Nevertheless, he remains closely connected to Dialogic and continues to lead research projects. On January 10, we celebrated his 27-year career at TivoliVredenburg, with a performance by the band MARRS, featuring Sven on the keys.
