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Dialogic is evaluating the Netherlands Board of Tourism and Conventions (NBTC), commissioned by the Ministry of Economic Affairs and Climate (EZK). NBTC Holland Marketing is responsible for positioning, development, and marketing of the Netherlands both domestically and internationally. NBTC aims to establish the Netherlands as an attractive destination for holidays, business meetings, and conferences. The evaluation will take place between January and April 2019.
The primary objective of the evaluation is to be accountable to the House of Representatives, examining the legitimacy, effectiveness, and efficiency of NBTC during the period 2016-2018. Additionally, recommendations will be provided in the evaluation for enhancing tools for the future.
For more information, please contact Pim den Hertog.