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On behalf of the Ministry of Economic Affairs and Climate Policy (EZK), Dialogic is evaluating the Netherlands Board of Tourism and Conventions, known as NBTC Holland Marketing. NBTC Holland Marketing is responsible for positioning, developing, and marketing the Netherlands both domestically and internationally. NBTC aims to promote the Netherlands as an attractive destination for holidays, business meetings, and conferences. The evaluation will take place between January and April 2019.
The primary objective of the evaluation is to be held accountable to the Second Chamber of the Dutch Parliament, assessing the legitimacy, effectiveness, and efficiency of NBTC for the period 2016-2018. Additionally, recommendations for improvements to the tools will be made with a focus on the future.
For more information, please contact Pim den Hertog.