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In 2013, Dialogic celebrated its 15th anniversary. To mark this occasion and celebrate with our partners, we launched a 'Big Data Challenge'. In this challenge, organisations could submit proposals challenging us to gather insights and create value from the big data present within their organisation. The winner was awarded a Big Data study worth €25,000. After evaluating all the proposals received, Sligro Food Group emerged as the winner.
Sligro, a part of Sligro Food Group known as a major player in the hospitality wholesale sector, holds a substantial amount of data at customer and item level; every sold item is accounted for. In the initial phase of the study, an overview was made of the type of insights that could be derived from this 'data', and how the data could be used concretely to create value for the company. Subsequently, in consultation with Sligro, one application of their big data usage was further developed, focusing on 'gaining more insight into customer behaviour'.
In this second phase of the study, a deeper understanding was gained of who the customers actually are, why they prefer to visit Sligro, and how this translates into their purchasing behaviour. The results provide Sligro with new tools to make their marketing even more customer-centric.
Dialogic, April 2014