Undersøkelse av betydningen av audiovisuelle medier av allmenn interesse.

For the Dutch Ministry of Education, Culture, and Science, Directorate of Media and Creative Industry, we researched how the prominence of media content or services of general interest in the Dutch media sector can be approached and organized in an optimally future-proof manner. In the current digital and multimedia era, the possibilities for distribution, offering, and viewing audiovisual content have greatly increased. Not only through TV package providers (ZiggoVodafone and KPN), but increasingly also through on-demand video services via the internet (Netflix, Videoland, and Disney+), social media channels (YouTube, Vimeo), and tech platforms (Apple TV, Google TV, and Amazon Prime). The downside of this development is that the findability and visibility of specific media services, in the ever-expanding content offering, are at stake. This applies in particular to content of general interest (especially news and information, education, and culture), as we know it from public broadcasting, but which can also be offered by non-public broadcasters. Prominence is the degree to which certain media content stands out compared to other offerings in, for example, electronic program guides (EPG), video interfaces and catalogs, as well as in recommendations and search algorithm results. The European Audiovisual Media Services Directive (AVMSD, Article 7 bis) gives Member States the possibility to impose specific obligations regarding the visibility of content of general interest, for the sake of objectives relating to cultural diversity, media pluralism, and freedom of expression. The research was conducted by Dialogic in collaboration with Paul Rutten Onderzoek and Bart van der Sloot. The report was presented to the Dutch House of Representatives on October 25, 2021, by Minister Slob. Read the relevant Chamber brief here or download the research report here.