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The Ministry of Agriculture, Nature and Food Quality (LNV) conducted a review last year of its innovation-focused policy instruments. This review resulted in an overview that clearly shows overlaps and gaps at a glance. In addition to traditional schemes, organisations and networks such as the Innovation Network and KodA are also included in the overview.
The next question is how entrepreneurs, who wish to use innovation policy instruments, can find their way. For this reason, the Ministry of LNV intends to develop a communication tool based on the review. Through this tool, the entrepreneur can easily assess the fit between their questions/needs and the objectives of various support measures.
To gain more insight into the actual search behaviour of innovative entrepreneurs, in order to align the communication tool with the behaviour of the entrepreneur, Dialogic is investigating the following question for LNV: where, from whom, and with which tools do entrepreneurs search for information on the innovation policy instruments? It is relevant to understand how entrepreneurs evaluate information (valuable and accurate?), how this search process is integrated into their daily activities (time spent, frequency of search activities, etc.), and what differences exist between types of entrepreneurs (agricultural domains, frontrunners versus followers).
