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At the request of the Dutch Authority for Consumers & Markets (ACM), Dialogic conducts research among business end users in the markets for network services and fixed telephony. Specifically, the research aims to provide insight into the behaviour of consumers in the various product segments of the market(s), their needs, and their purchasing process. Additionally, the extent of demand substitution between different products will be examined. It is important to consider both current consumption of products and services as well as expected future consumption.
This research follows two previous studies conducted by Dialogic for OPTA (now ACM): Dialogic (2010) End-user research in business market segments and Dialogic (2008) End-user research in business market segments.
