15/12/2016

End-user research in business market segments in the electronic communications sector.

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On behalf of the Independent Post and Telecommunications Authority (OPTA), Dialogic is conducting a study on the business end-user markets for telephony, internet, and leased lines. In collaboration with Heliview, we are surveying several hundred Dutch companies, both by telephone and through a web survey. OPTA wants various questions to be answered:
  • To what extent are different products being used (for example, analogue telephony vs ISDN vs VoIP) and from which providers are they obtained?
  • Is there a substitution between the different products and providers? A so-called SNIPP test was used for this purpose.
  • Can business consumers influence the conditions under which products are obtained, in other words, is there buying power?