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Recently, we conducted research on the multiplier effects and pay-off effects in the cultural and creative sector on behalf of the Ministry of Education, Culture, and Science. We focused on (1) economic effects, (2) health effects, and (3) the effect of design research.
Economic effects: The cultural and creative sector accounts for 4.1% – 4.5% of employment in the Netherlands, equating to 330,000 to 368,000 jobs. In absolute terms, the contribution of culture and media to the GDP increased from €23.9 to €26.5 billion between 2015 and 2018. This represents 2.5% to 3.5% of the total in the Netherlands. Additionally, there are direct and indirect economic effects, including (1) effects on the broader value chain, (2) as a driver of innovation and productivity, and (3) effects on the living environment.
Health effects: Cultural interventions have demonstrated positive effects on various aspects of health. These interventions result in increased quality of life and reduced pain, stress, and anxiety among participants. Moreover, research suggests that the use of cultural interventions could be cost-effective, with potential savings of over €100 million.
Effects of design research: Conducting a robust economic effects analysis for design research was challenging in this study. 'Insiders' suggest that the use of design research should lead to shortened lead times, innovative and better quality solutions, increased support, and socially desirable outcomes. The main direct effect is gaining new insights into the issues studied and understanding (innovative) solution directions. For now, we mainly rely on anecdotal examples and qualitative evidence, as far as available.
Want to know more about this research? Download the relevant Chamber letter and report here or contact Jasper Veldman.