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In the study "Prominence in Focus", Dialogic investigates the findability and visibility of audiovisual content of general interest.
In the current digital and multimedia era, the possibilities for distribution, offering and viewing audiovisual content have increased tremendously. Not only through TV package providers (ZiggoVodafone and KPN), but increasingly also through on-demand video services via the internet (Netflix, Videoland and Disney+), social media channels (YouTube, Vimeo), and tech platforms (Apple TV, Google TV and Amazon Prime). The downside of this development is that the findability and visibility of specific media services, in the ever-expanding array of content, is at stake. This is particularly true for content of general interest (especially news and information, education and culture), as we know it from public broadcasters, but can also be offered by non-public broadcasters.
Prominence is the extent to which specific media content stands out compared to other content in electronic programme guides (EPGs), video interfaces and catalogs, as well as in recommendations and search algorithm results. The European Audiovisual Media Services Directive (AVMSD, art 7 bis) gives Member States the possibility to impose specific obligations regarding the visibility of general interest content, for the sake of objectives concerning cultural diversity, media pluralism and freedom of expression.
For the Ministry of Education, Culture and Science, Directorate of Media and Creative Industry, we investigated how the prominence of media offerings or services of general interest in the Dutch media sector can be approached and organized in an optimally sustainable manner for the future.
The research was conducted by Dialogic in collaboration with Paul Rutten Onderzoek and Bart van der Sloot. The report was presented to the First and Second Chamber by Minister Slob on October 25th. Read the relevant Chamber letter here.
Want to know more? Ask Sven Maltha or download the research report here.