25/04/2019

Evaluation of the Netherlands Board of Tourism and Conventions made public.

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On 18 April, the State Secretary for Economic Affairs and Climate presented the evaluation of NBTC 2016-2018, conducted by Dialogic, to the House of Representatives. The evaluation extensively examines the legitimacy, effectiveness, and efficiency of the subsidy granted by the Ministry of Economic Affairs and Climate Policy (EZK) to NBTC.

Based on the evaluation, a set of 10 recommendations has been formulated. One recommendation suggests reconsidering the narrow objective of stimulating inbound tourism, preferably adopting a broader wealth-theoretical perspective. It also advises approaching the tourism/hospitality sector earlier as a means to contribute to a wider societal challenge (such as improving livability, mobility, and cultural experiences), in addition to improving the distribution of inbound tourism. Furthermore, there is a recommendation to explicitly clarify the functions designated by EZK to NBTC and to establish better which functions NBTC will be responsible for in the long term and which functions NBTC will serve as the central facility for. EZK could be more explicit about the objectives it sets for NBTC and the functions it expects NBTC to fulfil with the subsidy funds granted.

For more details on all the conclusions, recommendations, or underlying analyses, read more here.

For further information, please contact Pim den Hertog.