25/04/2019

Evaluation of the Netherlands Board of Tourism and Conventions made public.

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On 18 April, the State Secretary for Economic Affairs and Climate presented the Evaluation NBTC 2016-2018, conducted by Dialogic, to the Dutch House of Representatives. The evaluation extensively examines the legitimacy, effectiveness, and efficiency of the Ministry of Economic Affairs and Climate Policy's subsidy allocation to NBTC.

Based on the evaluation, a set of 10 recommendations has been formulated. One of the recommendations is to reconsider the narrow objective of promoting inbound tourism and preferably adopt a broader wealth-theoretical perspective. It is also advised to approach the tourism/hospitality sector earlier as a means to contribute to a wider societal challenge (such as improving livability, mobility, and cultural experiences) alongside better dispersal of inbound tourism. Additionally, there is a recommendation to explicitly specify the functions that EZK assigns to NBTC and to better define which functions NBTC will be responsible for in the long term and which functions NBTC serves as the central facility. EZK could provide clearer objectives to NBTC and specify the functions for which they expect NBTC to use the allocated subsidy funds.

For more details on all conclusions, recommendations, or underlying analyses, read more here.

For more information, please contact Pim den Hertog.