Valutazione The Hague & Partners

The Hague & Partners (TH&P) is the organization that puts The Hague on the map internationally as an attractive city for tourism, conferences, and business establishments. Since 2020, the three previously independent organizations involved in attracting tourists, conferences, and companies - The Hague Marketing Bureau, The Hague Convention Bureau, and The Hague Business Agency - have been working together under one flag. The goal of this merger was to work more efficiently, increase the visibility of The Hague, and better support partners. At the request of the municipality of The Hague, Dialogic is conducting an evaluation of the results and operations of TH&P. This evaluation looks back on the past years: to what extent have the intended goals been achieved, how is the collaboration with partners such as InnovationQuarter going, and what effects has the merger had? Looking ahead, the evaluation also examines how well the current organizational structure is equipped to face future challenges, such as changing international markets and the desire to position The Hague sustainably and competitively. The insights from this research will provide the municipality with guidance for future decisions and form the basis for the new multi-year assignment to TH&P. This way, The Hague can further develop and strengthen its international profile.