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Dialogic has evaluated the scheme Upstream: Music for the Performing Arts Fund. This scheme has been supporting music artists in their careers since 2019, with the main goal of increasing their earning potential. The scheme is implemented by the Performing Arts Fund in collaboration with a private party, neighbouring rights organization Sena, which co-finances half of it. The other half of the funding comes from the Ministry of Education, Culture and Science.
The evaluation shows that there is added value in Upstream: Music. Additional activities, such as promotion and marketing, and establishing specific collaborations, are less likely to happen without support from Upstream: Music. It is precisely these activities that can contribute to improving artists' earning potential.
The long-term effects on artists' earning potential cannot yet be determined. The scheme has been running for a relatively short period, and the COVID-19 crisis had a significant impact on artists' activities. However, we are positive about the potential effects, and initial indications of these effects are already visible. Finally, we have made some recommendations for the continuation of the scheme.
