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Platform WO2 is a network organization in which the NIOD Institute for War, Holocaust and Genocide Studies, Network War Sources, the Foundation Museums and Memorial Centers 40-45, the War Graves Foundation, the Liberation Route Europe Foundation, and the National Committee 4 and 5 May collaborate. Platform WO2 aims to keep the memory of the Second World War alive for future generations, primarily through sharing knowledge, contributing to education and educational materials, and commemorating and celebrating.
With support from the Ministry of Health, Welfare and Sport (VWS), the Platform WO2 has asked Dialogic innovation & interaction to support them in developing their digital vision. Through desk research, interviews, inspiration sessions from DEN, director meetings, and a board consultation, we have assessed the current state of digitalization and collaboration. Based on these insights, we have formulated a digital vision and strategy for the coming years, including five pilot concepts that members can start working on in the short term.
A brief overview of the insights includes:
- The common goal for the platform and its members is to keep the memory of the Second World War alive, for future generations and new target groups. The main challenge (and connection with digitalization) lies in finding engagement with different target groups: Who are they? What are their needs? What can be offered to these groups? Where and how can they be best reached?
- To remain current and keep a memory alive, it is no longer sufficient nowadays to simply add a digital layer to existing practices. Setting up a one-off social media campaign or renewing the website is not enough. Organizations must undergo a digital transformation, a fundamental change in customer interaction and experience, value propositions and business models, operational processes, and data-driven decision-making due to the impact of digitalization on organizations and society.
- By analysing the entire chain (from demand to supply) and determining what digitalization can contribute, the sector can ensure it stays current. A successful TikTok campaign could be a hit today, but on which platform will young people be reachable in five years? This we cannot predict now. However, we can create the conditions that enable members to move with the evolving needs of their target groups.
