Data analysis for strategic positioning of a business school

How do you put Rotterdam on the map in the 'Champions League' of business schools? Leading publications such as the Financial Times and The Economist closely monitor business schools and publish various rankings annually, which have a significant impact on the schools. By carefully examining other business schools and market movements, you can identify differences and respond to them. Dialogic has been supporting the Rotterdam School of Management (RSM) for over ten years in its strategic positioning by collecting data on business schools worldwide. We gathered over 300,000 data points based on rankings and other data sources. Dialogic developed methods to process this data into a high-quality structure that contains a wealth of information for conducting analyses. These analyses are also developed in collaboration with RSM and realised on our own platform as RSM Metrics. In addition, we regularly conduct 'one off' analyses in which we iterate together with the client. In addition to the competitive position, the societal impact of business schools is playing an increasingly important role. We utilise high-quality and innovative analytical methods to visualise this impact, such as AI and language models to measure SDGs. This method has already made its way into an international ranking and other rankings are increasingly taking these aspects into account. Through our analyses, we contribute to enhancing the impact that business schools have on achieving the SDGs.