History

Curious since 1998.

Dialogic was founded in 1998 by Sven Maltha, Rob Bilderbeek, Pim den Hertog, and Christiaan Holland – colleagues at TNO STB. In 2026, our team consists of more than 40 colleagues. In the twenty-five years of Dialogic's existence, we have become a well-known name in the Dutch innovation landscape. We are happy to take you along in our story.

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1998

Shortly after its establishment, a beautiful building at Wilhelminapark 20 in Utrecht was chosen as headquarters. From this location, Dialogic worked hard on very specific issues in the field of broadband, ICT, new media or education, as well as more general innovation research and policy advice for governments and businesses.

2003

A few years later, Dialogic had ten employees.

2006

Within eight years, Dialogic outgrew its stately office attire. By the end of 2006, the top two floors of the current building at Hooghiemstraplein were also occupied.

2007

Until this year, Dialogic was recognised by its orange house style with 'eyes' on the cover. This year, the new house style was introduced, which to this day forms the recognizable basis of our end products: 'the little flower' and 'the puzzle piece' and 'Dialogic-blue' make their entrance.

2010

Dialogic turns 12.5 years old and celebrates in September at the Pastoefabriek in Utrecht.

Pim den Hertog, one of the founders and partners of Dialogic, obtains a doctorate on service innovation.