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In the National Prevention Agreement – a comprehensive package of measures aimed at making the Netherlands healthier – ambitions and objectives are formulated in the areas of smoking, obesity, and problematic alcohol use.
For problematic alcohol use, the marketing of alcoholic beverages is one of the focus points. In particular, attention is given to the extent to which young people are reached by or exposed to forms of alcohol marketing. Special emphasis is placed on social media platforms (such as Facebook, YouTube, and Instagram), which are commonly used for alcohol marketing and have a large reach, especially among under 18s.
Breuer & Intraval, Het Medialoket, and Dialogic are joining forces to investigate the progress on the knowledge questions from the National Prevention Agreement. In this context, Dialogic is focusing on the social media monitoring. To achieve this, we employ various innovative methods, such as machine learning and avatars.
Want to learn more? Contact Jessica Steur.