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In the National Prevention Agreement - a cohesive package of measures that collectively contribute to making the Netherlands healthier - ambitions and objectives are formulated in the areas of smoking, overweight, and problematic alcohol use.
For problematic alcohol use, the marketing of alcoholic beverages is one of the focal points. In particular, attention is paid to the extent to which young people are reached by or exposed to forms of alcohol marketing. Special emphasis is placed on social media (such as Facebook, YouTube, and Instagram). These are widely used media for alcohol marketing with a significant reach, particularly among those under 18.
Breuer&Intraval, Het Medialoket, and Dialogic are collaborating on assessing progress regarding the knowledge questions from the National Prevention Agreement. Dialogic is focusing on the social media monitor. To do so, we employ various innovative methods, such as machine learning and avatars.
Want to learn more? Contact Jessica Steur.