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Masterclass Service Design
Even SME manufacturing companies can generate more revenue through services
Discover service design and increase customer satisfaction and your revenue.
The Service Design Masterclass helps you align your company's proposition better with the needs and wishes of a changing market.
Your customers want ready-made solutions. They want solutions that provide relief. The answer to the demand for solutions is often a service. This could be a preventive maintenance service, training, or a different payment method. For manufacturing companies, there are significant opportunities if they manage to deeply understand their customers' wants and needs. At the core of these masterclasses is the creation of innovative product-service combinations that increase customer satisfaction and boost your revenue.
For example, bakery machinery manufacturer WP Haton from Panningen offers customers comprehensive service and support packages. Their webshop ensures fast delivery of spare parts. 247TailorSteel from Varsseveld produces laser-cut and folded products from tubes and plates. Customers can quickly receive quotations through a (digital) personal assistant, and the custom-made products are delivered promptly. This has enabled 247TailorSteel to create a distinctive service-oriented business model.
Especially for SME manufacturing companies, the Ministry of Economic Affairs, as part of a policy experiment, has developed eight masterclasses. These will be offered this summer by four different knowledge institutions across the country. The ministry aims to stimulate the manufacturing industry to tap into new markets. The service design masterclasses, tailored to the needs of SME companies in the manufacturing industry, are provided by Service Science Factory Maastricht, TU Delft, Amsterdam University of Applied Sciences, and Utrecht University of Applied Sciences. Both short and long masterclasses are offered.
A total of 120 places are available in these masterclasses in the short term. You can participate at a significantly reduced rate (a contribution of 25% of the cost price) because you are part of a policy experiment. Upon registration, you will be asked to complete a short survey. Act quickly, as in case of oversubscription, a draw will take place. You can register until 28th May 2017.
More information
For more information on the full series of masterclasses offered by all knowledge institutions, visit www.servicedesignmasterclass.nl. See which approach and provider align best with you and your company. You can register until 28th May 2017 via the link above or through the website of one of the four mentioned knowledge institutions, where you can directly access the registration page.