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Commissioned by OPTA, Dialogic conducted research on the market for business electronic communication services. The research was carried out as part of OPTA's market analyses, which are conducted every few years. In 2008, Dialogic was also called upon to support the previous round of market analyses.
Central to the research was the business end user - companies or institutions that purchase telecom products. To reach them, Dialogic, in collaboration with its partner Heliview, conducted a large-scale telephone survey. Over a thousand organisations were questioned about telephony, broadband internet, and data communication products. This included not only current usage ('what type of telephony does your company use?') but also past and future switching behaviour ('what type of telephony did your company previously use?'). Based on such information, OPTA estimates the extent to which different products are regarded as alternatives by customers (e.g. is a VPN an alternative to a leased line?) and delineates markets.
In executing the research, not only did Dialogic's extensive knowledge of various telecom products and, more broadly, the Dutch telecom market come in handy, but also Dialogic's experience with statistical research was crucial for successful implementation. OPTA wanted to be able to make statements about very specific groups of end users (large companies that switched from an analogue leased line to another data communication product). With a random approach to the business market, these groups would not have been adequately represented in the final sample to make statistically relevant statements. Through the use of a smart stratification strategy, this was still possible.
The final report of the research can be downloaded from the website of OPTA. For more information about the research, please contact Reg Brennenraedts (brennenraedts@dialogic.nl) or Stein Smeets (smeets@dialogic.nl) via 030-2150580.