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Since March, I have started my research internship at Dialogic as part of my master's degree in Organisation Studies at Tilburg University. Throughout my studies, I have been interested in innovations within organizations. For my research internship, I am focusing on the relatively new concept of crowdsourcing.
Crowdsourcing involves an organization engaging the public to obtain innovations. A well-known example in the Netherlands is the 'Maak de Smaak' campaign by Lays, where the public could suggest new chip flavours. However, crowdsourcing is also being used nowadays for solving complex problems within organizations to drive innovation.
As crowdsourcing is a relatively new concept, conducting exploratory research on it is interesting. I aim to investigate how various elements of a crowdsourcing process contribute to its outcomes. Which public does the organization choose to engage? Is there feedback provided to the public or any interaction with them? How are contributions selected from the public? How do these factors influence the results of crowdsourcing and the innovativeness of the organization? These are some questions that current knowledge cannot adequately answer.
Given that businesses are increasingly seeking interaction to gain knowledge and that crowdsourcing is being more widely adopted, it is crucial to have a deeper understanding of this. Through this research at Dialogic, I aim to deliver an insightful master's thesis. Furthermore, I aim to provide Dialogic with more insights into how crowdsourcing can lead to success for an organization.