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“Innovating with partners by sharing the risks and the rewards” and “Creating demand through Public sector pioneers”. These are two of the key messages from the speakers at the United We Stand international policy workshop that Dialogic organised on October 8, 2010 in the Kanunnikenzaal of Utrecht University. The workshop aimed to demonstrate to policymakers in the North Wing of the Randstad and the commissioners of United We Stand (the municipality of Amsterdam, the municipality of Utrecht, the Ministry of Economic Affairs, the province of North Holland, and the province of Utrecht) the importance of policy for open service innovation, to draw lessons from abroad, and showcase international best practices.
The basis for the workshop was Dialogic's research on open service innovation policy in ten metropolitan regions and case studies from London and Helsinki (report). The research shows, among other things, that in the ten metropolitan regions, open service innovation policy measures have recently been introduced, or are still at the beginning of the policy life cycle. Successful instruments offer not so much financial incentives, but rather knowledge and competence transfer. Furthermore, the most effective role of the government in stimulating open service innovation is to stimulate demand and to establish a framework within which open service innovation can be easily realised (for example, through legislation and creating networks).
The international policy workshop was opened and led by Mark de Jong (University of Amsterdam). He emphasised that United We Stand focuses on:
1. Increasing and disseminating applied knowledge in the (management of) chains and networks of open service innovation in the North Wing;
2. Providing enterprises with insights on how to successfully shape cross-company management of processes of open service innovation by offering strategic options, scenarios, and good practices; and
3. Designing concrete actions with policymakers to position the North Wing as a centre for open service innovation on the international stage, for example by more targeted attraction (or retention) of international enterprises, or by establishing an Open Service Innovation Campus in the North Wing.
Pim den Hertog (University of Amsterdam) then explained his 6D model (which he defended his thesis on the day before) and stressed the importance of service innovation policy. Jesse Bos (Dialogic) presented six foreign policy instruments that may be of interest to the North Wing of the Randstad and explained why these are successful. Jussi Sorsimo (Culminatum, Finland) elaborated on the concept of service design for public-private cooperation in Helsinki, and discussed the approach through which Culminatum stimulates the demand for service innovation, with Ian Miles (University of Manchester, UK) as a discussant. David Simoes-Brown (100% Open, UK) presented the conditions and barriers to open innovation. Luis Rubalcaba (University of Alcala, Spain) acted as a discussant during the final presentation.
Dialogic is currently developing design requirements for an open service innovation campus for United We Stand.