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On behalf of the Independent Post and Telecommunications Authority (OPTA), Dialogic conducted a study on the business end-user markets for telephony, internet, and leased lines. In collaboration with Heliview, several hundred Dutch companies were surveyed, both by phone and through a web survey.
OPTA wanted various questions answered:
- to what extent are different products used (e.g. analogue telephony vs. ISDN vs. VoIP) and from which providers are they purchased?
- is there substitution between the different products and between the different providers? This included using a so-called SNIPP test.
- can business customers influence the conditions under which products are purchased, in other words, is there buying power?
The Dialogic report can be downloaded from the OPTA website. It underpins, among other things, OPTA's recent market analysis for leased lines.