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onderzoek was om diepgaand inzicht te krijgen in de werking van deze vitale sector. We hebben gekeken naar hoe de markt functioneert, welke knelpunten zich voordoen voor zowel scholen als toetreders, en welke handelingsperspectieven er zijn om de concurrentie en kwaliteit te bevorderen. Daarbij is ook specifiek de \u003Cstrong>Wet Gratis Schoolboeken (WGS)\u003C\u002Fstrong> geëvalueerd.\r\n\u003Ch2>Een analytische blik op de markt\u003C\u002Fh2>\r\nOm de werking van de markt objectief te beoordelen, is een analysekader ontwikkeld op basis van het \u003Cstrong>structuur-gedrag-uitkomsten-model\u003C\u002Fstrong>. Hierbij is getoetst aan kenmerken van een goed functionerende markt. Een goed functionerende markt wordt gekenmerkt door voldoende aanbieders en afnemers, transparantie, vrije toetreding en uittreding, lage transactiekosten en competitieve prijzen zonder structurele overwinsten.\r\n\r\n\u003Cimg class=\"alignnone wp-image-15789\" src=\"https:\u002F\u002Fcontent.dialogiconderzoek.nl\u002Fwp-content\u002Fuploads\u002F2026\u002F04\u002Fmethode2-1536x1003.png\" alt=\"\" width=\"600\" height=\"392\" \u002F>\r\n\u003Ch2>De belangrijkste bevindingen per sector\u003C\u002Fh2>\r\nUit onze analyses komen verschillende beelden naar voren per onderwijssector:\r\n\u003Cul>\r\n \t\u003Cli>\u003Cstrong>Voortgezet onderwijs (vo):\u003C\u002Fstrong> de leermiddelenmarkt in het voortgezet onderwijs functioneert in de basis redelijk goed – er is voldoende aanbod en de didactische en functionele kwaliteit wordt overwegend als goed ervaren. De marktwerking kent echter aandachtspunten qua overstapdynamiek, flexibiliteit in aanbiedingsvormen, duurzaamheid en transparantie over prijzen en kosten. Aangrijppunten voor verbetering liggen wat ons betreft primair in het versterken van de vraagzijde en vergroten van het kosteninzicht, niet in directe marktregulering.\u003C\u002Fli>\r\n \t\u003Cli>\u003Cstrong>Basisonderwijs (bo):\u003C\u002Fstrong> de leermiddelenmarkt in het basisonderwijs functioneert inhoudelijk goed – scholen zijn overwegend tevreden over kwaliteit en gebruiksgemak – maar de marktwerking is zwak door beperkte flexibiliteit (opkomst leerpakketten), lage prijsprikkels en sterke afhankelijkheid van enkele leveranciers en uitgevers. Verbetering vraagt vooral om institutionele aanpassingen aan de vraagzijde, niet om directe marktregulering.\u003C\u002Fli>\r\n \t\u003Cli>\u003Cstrong>Gespecialiseerd onderwijs (go):\u003C\u002Fstrong> de leermiddelenmarkt voor het gespecialiseerd onderwijs kent een structureel risico op marktfalen door haar kleine schaal en zeer uiteenlopende, vaak leerling‑specifieke behoeften. Hoewel deze markt deels ook al baat zal hebben bij generieke inzet in het bo en vo, is gerichte publieke ondersteuning nodig om passend, flexibel en kwalitatief aanbod te borgen.\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n\u003Ch2>Aangrijpingspunten voor beleid\u003C\u002Fh2>\r\nDe aangrijpingspunten voor beleid zijn in het onderzoek onderverdeeld per onderwijssector en gegroepeerd rondom drie hoofdthema's:\r\n\u003Col>\r\n \t\u003Cli>\u003Cstrong>Versterking van de vraagzijde:\u003C\u002Fstrong> Het professionaliseren van inkoop- en keuzeprocessen bij scholen en besturen.\u003C\u002Fli>\r\n \t\u003Cli>\u003Cstrong>Vergroten van transparantie:\u003C\u002Fstrong> Meer inzicht bieden in prijsopbouw en kostenontwikkeling.\u003C\u002Fli>\r\n \t\u003Cli>\u003Cstrong>Bevorderen van flexibiliteit en duurzaamheid:\u003C\u002Fstrong> Het stimuleren van modulaire aanbiedingsvormen.\u003C\u002Fli>\r\n\u003C\u002Fol>\r\nVoor de go-markt adviseren wij extra steun voor initiatieven zoals GOpen, om gezamenlijk open en flexibel leermateriaal te ontwikkelen dat aansluit bij de diverse onderwijsbehoeften.","Evaluatie Wet Gratis Schoolboeken. 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en beleid","Werken bij Dialogic staat voor mij gelijk aan het creëren van transparantie. Een groot deel van mijn werkzaamheden is gericht op de domeinen digitalisering, digitale connectiviteit en innovatie. Binnen deze onderwerpen voer ik vooral analyses uit op het gebied van strategie, beleid, forecasting en het ontwikkelen en reviewen van businessmodellen en businesscases. We presenteren de uitkomsten in rapportages, kaartmateriaal (GIS), infographics, workshops en mondelinge presentaties.\r\n\r\nEen groot deel van mijn onderzoeks- en advieswerk is gericht op Nederlandse ministeries (\u003Ca href=\"https:\u002F\u002Fwww.rijksoverheid.nl\u002Fministeries\u002Fministerie-van-binnenlandse-zaken-en-koninkrijksrelaties\">BZK\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.rijksoverheid.nl\u002Fministeries\u002Fministerie-van-economische-zaken-en-klimaat\">EZK\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.rijksoverheid.nl\u002Fministeries\u002Fministerie-van-financien\">MinFin\u003C\u002Fa>), provincies, gemeenten en andere (semi-)publieke organisaties (\u003Ca href=\"https:\u002F\u002Fwww.agentschaptelecom.nl\u002F\">Agentschap Telecom\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.impulszeeland.nl\u002Fnl\">Impuls\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Foostnl.nl\u002Fnl\">OOSTNL\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.tno.nl\u002Fnl\u002F\">TNO\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.tennet.eu\u002Fnl\u002F#&panel1-1\">TenneT\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.alliander.com\u002Fnl\">Alliander\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.vno-ncw.nl\u002F\">VNO-NCW\u003C\u002Fa>, en het \u003Ca href=\"https:\u002F\u002Fwatersnoodmuseum.nl\u002F\">Watersnoodmuseum\u003C\u002Fa>). Buiten de Nederlandse grenzen heb ik onder andere gewerkt voor Vlaamse departementen (\u003Ca href=\"https:\u002F\u002Fwww.ewi-vlaanderen.be\u002F\">EWI\u003C\u002Fa>), en \u003Ca href=\"https:\u002F\u002Fen.energinet.dk\u002F\">Energinet.dk\u003C\u002Fa>.\r\n\r\nNa mijn studie Innovation Science aan de TU\u002Fe en Chalmers University (Zweden) heb ik anderhalf jaar bij KPN Consulting gewerkt. Ik woon met veel plezier in Rotterdam, waar ik sinds 2016 trainer ben bij wielervereniging CS010. 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Tijdens mijn studie deed ik ruime ervaring op met zowel kwantitatieve (enquêtes en data-analyses) als kwalitatieve onderzoeksmethoden (interviews, workshops en validatiesessies). Ook werkte ik aan diverse UX\u002FUI-designprojecten, waarin gebruiksvriendelijkheid en interactie centraal stonden. Voor mijn afstudeeronderzoek ontwikkelde ik in samenwerking met de Politie een VR-applicatie om het ruimtelijk oriëntatievermogen van agenten te verbeteren, waarbij ik ook onderzocht hoe cognitieve belasting de effectiviteit beïnvloedt.\r\n\r\nSinds 2024 werk ik bij Dialogic waar ik voornamelijk betrokken ben bij onderzoeken op het snijvlak van digitalisering en onderwijs. Hierbij vind ik het interessant om in de digitaliseringsuitdagingen van docenten en scholen te duiken en beleidsmatige aanknopingspunten te schetsen. Deze aspecten komen terug in de huidige onderzoeken voor OCW naar de werking van de leermiddelenmarkt (incl. evaluatie WGS) en de onderzoeken naar de afhankelijkheden van Big Tech in het funderend onderwijs en andere OCW-sectoren, waaronder mbo en ho. Daarnaast ben ik betrokken bij evaluatie-en beleidsonderzoeken, voornamelijk voor het Ministerie van Economische Zaken en het Ministerie van Landbouw, Visserij, Voedselzekerheid en Natuur (NGF, WBSO, Integraal Aanpakken). Hierbij komen ook monitoringsopgaves om de hoek kijken, vooral op het gebied van onderwijs-arbeidsmarktaansluiting.\r\n\r\nBuiten mijn werk ben ik graag actief: ik houd van hardlopen en zwemmen en breng veel tijd door op de manege. Daarnaast geniet ik ervan om in Eindhoven op een terras te zitten met vrienden, bij voorkeur met een speciaalbiertje.","Technologie is pas waardevol als het aansluit bij de manier waarop mensen werken en leren.","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Femma-urselmann-75a3a0163\u002F?originalSubdomain=nl",{"id":61,"slug":654,"link":655,"title":656,"featured_media":658,"acf":659},"guido-de-moor","https:\u002F\u002Fcontent.dialogiconderzoek.nl\u002Fmedewerkers\u002Fguido-de-moor\u002F",{"rendered":657},"Guido de Moor",14384,{"voornaam":660,"tussenvoegsel":661,"achternaam":662,"functie":663,"e-mailadres":664,"telefoonnummer":665,"vakgebieden":666,"omschrijving":671,"foto_staand":672,"slider":43,"quote":43,"slogan_links":43,"linkedin":673,"twitter":43},"Guido","de","Moor","Senior onderzoeker \u002F adviseur","demoor@dialogic.nl","030-2150580",[667,669],{"vakgebied":668},"Data science",{"vakgebied":670},"Ethiek","\u003Cspan data-ogsc=\"rgb(77, 77, 77)\" data-olk-copy-source=\"MessageBody\">Sinds septem­ber 2020 is Guido werkzaam bij Dialogic als onderzoe­ker\u002Fadviseur. 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