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On 10 and 11 November, the workshop Cocreation, Distributed Performances And Alternative Content for the Big Screen took place in Barcelona. Tommy van der Vorst, researcher/advisor at Dialogic, presented on the role of intellectual property rights in the future creative industry.
In distributed performances and co-creation, value is created through collaboration and sharing of intellectual property. It is often unclear who owns the intellectual property rights in these cases. Intellectual property rights can also be highly restrictive in some instances: when performances span multiple countries, different jurisdictions come into play, involving a large number of parties.
In the software industry, where a lot of co-creation already happens through open source development, various models exist to address these issues. What stands out is that primary revenue streams (from the exclusive exploitation of intellectual work) become relatively less important in the future creative industry compared to secondary revenue streams. This includes 'freemium' and 'shareware' business models: providing additional services or products on top of creative work given away for free.
As part of the European SPECIFI project, Dialogic is involved in developing and experimenting with platforms for the future creative industry. This involves the application of innovative technologies, such as augmented reality and video platforms for distributed performances. In these new forms of creativity, the question always arises whether there is a sustainable business model, with minimal government contribution. In this context, Dialogic examined business models from three different perspectives: conceptual (business model canvas), from intellectual property rights (IPR), and from societal impact.