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In 2012, Dialogic's coordinated project 'United We Stand: Open Service Innovation in the Northern Wing' came to an end. However, the research that was initiated is still ongoing. In recent weeks, this has resulted in two presentations.
At the invitation of some Brazilian professors, Pim den Hertog gave a two-hour session on Monday, 15th September at the ANPAD conference under the title “Capabilities for Managing Service Innovation. The ANPAD is the biggest annual conference of management scientists in South America. During his session, Pim focused on the division within ANPAD dealing with science, technology, and innovation, shedding light on service innovation, the outcomes of the Open Service Innovation Project, and particularly the introduction of two new measurement scales for assessing service innovation and organisational routines for managing service innovation. There is significant interest in Brazil (and also in Argentina) in the work carried out by Dialogic in the field of service innovation and notably the use of these two measurement scales.
Furthermore, Matthijs Janssen had the opportunity to present a study in Milan for the 'Strategy Innovation and Entrepreneurship Consortium', consisting of five prestigious European business schools. Through a simulation study and statistical tests, Matthijs addressed why service providers with extensive customer interaction seem to benefit relatively less from developing skills to effectively listen to customer needs.