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Brabant has a strong Tourism and Recreation Economy (VTE) which is important for the economy of Brabant. The ambition of the 'Agenda van Brabant' is to become a leading region for knowledge and innovation. This requires a good living and business climate where the VTE can thrive. With the Start Document 'Tourism and Recreation Economy in North Brabant; a shared challenge', the province, together with the sector, has already outlined a vision for the VTE. This acknowledges the importance of the VTE in North Brabant as well as the active role of the province in stimulating the tourism and recreation economy. How this role will ultimately be implemented (as well as how other parties in the field will contribute and with what resources), will need to be further developed in an Implementation Agenda. The province of North Brabant has asked Dialogic to support in drafting this Implementation Agenda. This will involve collaboration with Wil van Bussel (WVB Marketing) and Jacquelien Lorkeers (JLK Projects).