The text on this page was automatically translated and hence may differ from the original. No rights can be derived from this translation.
In recent years, Web 2.0 and social media have been such enormous trends that the popularity of these concepts seems to be declining today. Both academia and practice, however, still have important questions, such as: what is Web 2.0 and should we do something with it?
Dialogic has previously conducted research on this theme, and these results have now been 'translated' into an article published in the European Journal of ePractice, a peer-reviewed online journal made possible by the European Commission.
The article provides an extensive description of what Web 2.0 entails and to what extent it is actually 'new'. Subsequently, the critical preconditions and main outcomes of working with Web 2.0 in public organizations (mainly municipalities) are analysed.
This analysis is based on a global scan of practical examples and resulted in four relevant cases. Four critical preconditions for working with Web 2.0 were identified, namely: technology, cultural change, staff training, and experimentation space. Similarly, three main outcomes of Web 2.0 were found: new ways of working, the relationship with the outside world, and the added value of social media.
The authors conclude that Web 2.0 has reached a critical point in its development cycle and that - now that the hype is over - the actual added value needs to come to the surface, or the concept will slowly fade into the background.
The full article can be found here. For more information, please contact the authors: Marijn Plomp (plomp@dialogic.nl) and Robbin te Velde (tevelde@dialogic.nl), 030-2150580.
